Facebook Marketing
Clients often tell us Facebook is not working, that they sell to businesses not consumers, or that their target group is not on Facebook.
After analyzing hundreds of campaigns, it usually comes down to this: most companies do not know how to talk to their customers. If Facebook seems not to work, you are either targeting the wrong people or not giving them content they want right now.
It is hard to put yourself in the shoes of your customers when you are so close to the business. External help can open your eyes to the true potential of the channel.