The 6S Formula

Harold F. Rich’s step-by-step system for scaling an ecommerce business.

The 6S Formula is the framework behind SHARKdigital’s client work and Harold’s books. It is designed so you can grow revenue without simply spending more on ads.

Step 1

Search

Find the right customers and keywords instead of guessing what people type into Google.

Step 2

Sales

Turn traffic into revenue with conversion paths that already work in your store.

Step 3

Satisfaction

Keep buyers coming back so lifetime value grows faster than ad spend.

Step 4

Scale

Repeat the winning system across products, channels, and countries.

Step 5

Systems

Automate follow-up, fulfillment, and reporting so growth does not depend on you.

Step 6

Strategy

Watch competitors, markets, and numbers, then change the plan before results stall.

Read the 6S articles